Module · 03 of 05
SEO and AI optimisation.
Search visibility plus AI-crawler signal hygiene. Surfaces in Google and surfaces well to ChatGPT, Claude, and Perplexity.
Search engines aren’t the only audience anymore. ChatGPT, Claude, Perplexity, Gemini, and the AI search layers underneath them are increasingly how prospects find businesses. The signal hygiene for both audiences overlaps but isn’t identical.
What this module covers:
- Traditional SEO basics done properly: titles, meta, schema, sitemap, internal linking, GSC registration, Bing Webmaster
- Local discoverability where relevant: Google Business Profile, directories, reviews
- Structured data the AI crawlers parse: Organization, FAQ, Article, ProfessionalService schemas
- Content signals policy at the Cloudflare zone, with explicit allow and disallow per crawler. No copy-paste robots.txt cargo cult.
- Content shaped for both audiences: human-skimmable headers, AI-quotable claims with provenance
We don’t promise rankings. Anyone who does is selling rankings, not work. We promise the technical and editorial discipline that makes ranking possible. We also tell the customer honestly when their niche is too thin or too saturated for SEO to be the primary lever.
Pricing
What this costs.
Pricing TBD against cohort-one unit economics. Often bundled with site revamp.
Cohort one
Want to talk about this module?
The strategy review is where modules get worked out. Free for cohort one. Pre-orders open once we have at least one friendly-cohort outcome.
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Site revamp
A rebuild of whatever's there today, from Wix or WordPress or Squarespace or even a Facebook page, into something AI can maintain alongside the people running it.
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Marketing and admin assistant
A tailored AI assistant that lives alongside the day-to-day work. Modular itself. Pick the sub-modules that fit.