helpmagic.ai

About

One client. One moment. The rest grew out of that.

Helpmagic exists because of one client and one moment. The work that followed is shaped by it.

01 · Origin

The Kari moment.

The concept of helpmagic was born from a desire to use AI and innovation for good. We're not rocket scientists and we don't have the funding to use it to cure cancer. This is something within our reach, close to us in our lives.

Make the world a better place, in whatever way we can, with the means we have. If helpmagic helps Kari, it's done its job. We hope it will help many others too.

Kari is an inspiration. She's overcome severe adversity. She's a survivor and an example to those who have faced trauma and serious challenges in life. Watching her struggle with the practical side of running a small business, while AI could obviously help but the existing tools weren't built for someone in her position, was the trigger.

02 · Founder

Twenty-five years of build heritage.

Helpmagic is built and run by David Campbell, trading as Peak 3000 Ltd.

Twenty-five years of build heritage in performance engineering, software craft, and the unglamorous discipline of making things work in production. Helpmagic is the latest chapter, applying that heritage to a smaller and more human kind of customer.

03 · Principles

What we believe.

Six positions that shape the work. Each one has a counterpart we deliberately reject.

Inclusive over instructional.

Together, not done-to. We use we, us, and our deliberately.

Democratising over enterprise-grade.

AI accessible at every budget level. Pay-what-you-can where money would otherwise be the blocker.

Voice-amplifier, not generator.

We don't manufacture words. We surface what's already there.

Modular over packaged.

Tailored is the differentiator. We shape engagements to fit rather than fitting clients into a pack.

Safeguarding posture documented, not assumed.

We agree per engagement what content is in scope, what's flagged, and what gets human review.

Honesty over hype.

No revolutionary, no transform, no 10x. AI gets things wrong, and we say so before the customer finds out.

Trading entity

Peak 3000 Ltd t/a HelpMagic.

Registered in the United Kingdom.

hello@helpmagic.ai

Cohort one

Talk to us.

Strategy review is free for cohort one. Pre-orders open once we have at least one friendly-cohort outcome to point at.